Comcast Offers Thousands of Grants, Equipment, Marketing and Technology Resources to Small Businesses Hardest Hit by COVID-19

Comcast RISE Initiative Provides Small Businesses with Free Marketing Insights and Opportunities to Apply for Media, Technology Upgrades and Grants Up To $10,000

Black-Owned Small Businesses, Those Impacted Most by the Pandemic, are the First Eligible Applicants for Comcast RISE Resources and Grants.

Comcast Corporation (NASDAQ: CMCSA) today launched Comcast RISE, an initiative created to help strengthen and empower small businesses hard hit by COVID-19. The Comcast RISE program will help thousands of small businesses over the next three years. The multi-faceted program offers grants, marketing and technology upgrades, including media campaigns and connectivity, computer and voice equipment, as well as free marketing insights to all applicants.

U.S. small businesses have been particularly hard hit by the pandemic. A recent study from the National Bureau of Economic Research found that the number of U.S. active business owners dropped from 15 million to 11.7 million from February to April. The study

Read More

Hilton Inspires Travelers to Make New Memories with the U.S. Launch of Insights-Driven Global Marketing Campaign

Research Reveals Travel Is the Most Frequently Recalled Happy Memory, And Nearly Two-Thirds Say They Plan Trips to Create Memories with Family and Friends

Hilton has announced the U.S. debut of “To New Memories,” its first global marketing campaign since the onset of the COVID-19 pandemic. The insights-driven initiative reflects consumers’ desire to reconnect with the people and places they love. The campaign comes on the heels of a new survey uncovering that travel memories are some of the happiest memories of consumers’ lives (89% of survey respondents), suggesting that most Americans (188 million) would say they are experiencing a travel memory deficit. The results also revealed the optimism and desire consumers have for traveling again soon, a feeling that is reflected in the new campaign and new Hilton packages and promotions.

This press release features multimedia. View the full release here:

Still photo from Hilton’s To New Memories

Read More

The Ultimate Guide To Starting A Side Hustle Part 6: Marketing

When you are starting a side hustle, one of the most important things you can do for your business is market. But marketing can get pretty out of control if not planned strategically. The first thing you need to do is make sure your marketing is synergistic with your sales plan. 

Years ago, I worked for an ad agency in San Diego. Out of the blue someone called our office and asked to speak to the media buyer – which was me. I answered the call and it was a local plumber, who serviced commercial buildings and businesses. He wanted to know if we could create an ad for his business to shine on the side of building at night – because he saw this done in Las Vegas the weekend before and thought it was clever. 

So I asked him, “This particular ad would only be seen during evening

Read More

Beacon Market will Showcase Positive Impact during 2020-2024 | Benefits of Proximity Beacon Marketing to Boost the Market Growth

Technavio has been monitoring the beacon market and it is poised to grow by USD 15.99 bn during 2020-2024, progressing at a CAGR of almost 57% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

This press release features multimedia. View the full release here:

Technavio has announced its latest market research report titled Global Beacon Market 2020-2024 (Graphic: Business Wire)

Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. We offer $1000 worth of FREE customization

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Apple Inc., BlueUp Srls, Estimote Inc., Gimbal Inc., Google LLC, Hewlett Packard Enterprise Co., Inc., KS Technologies Inc., Radius Networks Inc., and Texas Instruments Inc are some of

Read More

Wastewater Treatment Industry Veteran Keith Williams Joins BCR as Vice President of Sales and Marketing

Today BCR announced that Keith Williams has joined the company as vice president of sales and marketing. Bringing more than 38 years of experience across water and wastewater treatment technologies, Mr. Williams will lead BCR’s sales team with a focus on municipal markets. This will include managing and growing industry relationships with rep firms who bring technologies to municipal wastewater treatment plants within their regional markets.

This press release features multimedia. View the full release here:

Water industry Veteran, Keith Williams, joins BCR Inc. to head up Sales and Marketing. (Photo: Business Wire)

“We are excited to have Keith onboard to continue to grow sales outreach across the range of decision makers involved with the selection of biosolids process technology,” said Joshua Scott, BCR CEO. “With Keith’s sales leadership and guidance, our goal is to become one of the industry leaders for biosolids treatment technology.”

“As I learned more

Read More

Google Play gets new rules, Apple launches app marketing tools, EU looks to rein in tech giants

Welcome back to This Week in Apps, the TechCrunch series that recaps the latest OS news, the applications they support and the money that flows through it all.

The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People are now spending three hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

In this series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.

Google changes its app store rules, too

a hand holding a cell phone: Google Play Store screen

© Provided by TechCrunch
Google Play Store screen

Google Play Store screen

Just a couple of weeks ago, Apple revised its App Store rules

Read More

EasyVista Appoints Nancy Louisnord as Chief Marketing Officer

Award-winning ITSM thought leader brings industry experience to lead global marketing strategies

EasyVista Inc., a leading provider of enterprise service management and self-help solutions, announced today that Nancy Louisnord has joined the organization as Chief Marketing Officer. Based in the U.S., Louisnord will lead the company’s global and regional marketing programs and will guide the product marketing strategy. She will also focus on further growth of the company’s global presence and continued expansion of digital marketing efforts.

This press release features multimedia. View the full release here:

Nancy Louisnord, Chief Marketing Officer (CMO) for EasyVista (Photo: Business Wire)

“Nancy has impressive experience in the ITSM software industry and has established herself as a leader in the IT industry,” says Sylvain Gauthier, Chief Executive Officer of EasyVista. “Her expansive knowledge and experience leading global teams in Enterprise Service Management, IT Service Management, ITIL, DevOps, KCS, and several other frameworks will

Read More

International Land Alliance has Selected p2klabs to Support Branding and Marketing Technology …

SAN DIEGO, CALIFORNIA, Oct. 01, 2020 (GLOBE NEWSWIRE) — International Land Alliance, Inc. (OTCQB: ILAL) announced today the engagement of p2klabs, a CleanSpark, Inc. (NASDAQ: CLSK) company for marketing, branding, and design services.

p2klabs (p2k) is a marketing, design, and innovation consulting firm that specializes in applying design, technology, and business process methodologies to create intuitive digital experiences and journeys that help transform and grow businesses. p2k is owned by CleanSpark, which ILAL has a partnership with to create sustainable power solutions through microgrid development for its properties.

International Land Alliance has previously announced multiple new developments near the California border, specifically Baja California, Mexico, which is known for its beautiful beaches, outstanding golf resorts, and abundant wineries. The properties are being visited and purchased mostly by Mexican-Americans and retirees from the Southwest United States. These unique residential resort communities: Costa Bajamar, Plaza Bajamar, Valle Divino and the Oasis Park

Read More

Two Fundamentals This 20-Year Old Has Followed to Become Social Media Marketing Mogul

4 min read

Opinions expressed by Entrepreneur contributors are their own.

Besides creativity, constant effort and originality are the other essential things needed to become a successful social media influencer.

Dylan DeGennaro knows this too well as at the young age of 20 he has managed to create a successful brand for himself in the digital space, specifically in music marketing.

DeGennaro started his career in social media five years back with a sports page. Over time he developed interest in sports and realised the powerful role social media plays in building a strong presence in any niche. These two factors prompted the young man to start on his own path.

With the ability to create original content and the creativity to constantly generate elements that would attract a large number of followers, DeGennaro had just the formula to grow within social media. When he saw that

Read More

What Is Marketing Technology, And Why Is It Important Right Now?

President & CEO of MarcomCentral, a leading digital asset management company helping marketers build better brands.

As any business owner or marketer can attest to, there are limitless tools available to help your organization generate awareness and support sales efforts. These are known as marketing technology (or martech) tools. As the world continues to rely on technology to make connections and bridge the gap between us, it’s more vital than ever to truly understand the tools and technologies available to you, especially if your company is considering making an investment.

The martech industry has seen tremendous growth recently and, as a result, is valued at over $121 billion worldwide. In fact, over the past few years, martech spend has increased significantly in the U.S. and the U.K., which just goes to show how popular and widely-used martech is.

As the CEO of a martech provider myself, I realize

Read More