EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Already tested and loved by leading brands such as Sky TV, Journey offers the most cutting edge approach to content personalization. Using smart technology, Journey truly helps brands open up a dialogue with consumers, match them with the right product offerings in real-time while they are engaged and interested, and gain invaluable first-hand reported insights that can immediately be activated upon for comprehensive consumer profiles, audience segmentation and retargeting capabilities.

Sky TV partnered with EX.CO for a recent Netflix campaign in which they used the Journey feature to pair users with specific TV shows based on their respective responses to questions about their day. The content stood out to target audiences, resulting in an impressive Nielsen Brand Uplift score of 1120% vs. the average 10.2% for entertainment campaigns, a Click-Through-Rate of 9% (well above the industry recognized benchmark of 1%), and a Completion Rate of 84.3%. Sky and Netflix then

Read More

Another Minority Health Disparity: Patient Matching

WASHINGTON — Here’s a health disparity laid bare by COVID-19 that you might not have expected: patient matching — identification and linking of one patient’s data within and across health systems — is worse for minorities and underserved groups.

A recent survey by OCHIN (formerly the Oregon Community Health Information Network), a national non-profit health information technology provider for 500 care delivery sites, found that:

  • Black patients make up 13% of OCHIN’s population and 21% of duplicate records, almost twice the expected rate
  • Hispanic/Latino patients make up 21% of the population that OCHIN serves, yet they make up 35% of the duplications, for almost twice the expected rate
  • 3% of OCHIN patients have experienced homelessness, but they account for 12% of mismatches and duplicates, or almost three times the expected rate

In addition, Black patients were 2.5 times more likely than non-Hispanic white patients to have a COVID-19 diagnosis in

Read More