Russian smartphone market up 5% to 22.5 mln units in first nine months of 2020
The Russian smartphone market grew by 5 percent year-on-year in the first nine months of 2020 to 22.5 million devices, according to data from the operator MTS. Revenues increased by 11 percent to RUB 380 billion, and the average retail rate of a smartphone grew by 6 percent, to RUB 16,930.
Significant growth in online sales was registered. Online sales jumped by 60 percent in units and were up by 84 percent in value. The average price of a smartphone sold online amounted to RUB 19,700, up by 15 percent year-on-year.
Samsung led the market in volume with a 26 percent share. Honor followed with 24 percent, while Xiaomi, Apple and Huawei took 18 percent, 10 percent and 7 percent, respectively.
Apple led by revenues with a 33 percent share, and Samsung followed with 27 percent. The indicators of Honor, Xiaomi and Huawei were 16 percent, 13 percent and 5
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