Familiar faces and a few new ones dot Gartner’s ad-tech Magic Quadrant (NASDAQ:GOOG)

The third Gartner Magic Quadrant for advertising technology shows some predictable development arcs for the companies within – but also a few surprises.

Starting with the less surprising, Google (GOOG, GOOGL) and The Trade Desk (NASDAQ:TTD) are ensconced in the leaders quadrant, AdExchanger notes, as is MediaMath, a longtime participant in the demand-side platform space.

They’re joined there by new players, though, including Amobee as well as Beeswax, Centro, MediaOcean and Zeta Global.

Meanwhile, Amazon.com (NASDAQ:AMZN) is still only a “challenger” for now. (Gartner’s Magic Quadrant distinguishes “leaders” from “challengers” as the former have the best composite scores in two criteria: “completeness of vision” and “ability to execute.”)

“Amazon appears to have the means, motive and opportunity to be an ad-tech leader,” says Gartner distinguished analyst Andrew Frank. “It’s a question of where the task of integrating their various assets into a seamless platform for advertisers falls on their priority

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Google launches new phones, streaming device, speaker at event (NASDAQ:GOOG)

Updated 2:32 p.m., last update: And that’s a (rapid) wrap. (The COVID-19 world of pretaping events allows for some tight editing.) As mentioned at the beginning, so many details of the hardware had been exposed in previous weeks that the key information was the $699 price point and Oct. 15 availability for the Pixel 5.

Updated 2:24 p.m.: Moving rapidly, Google says the Pixel 5 is base priced at $699. As widely expected, that’s backing off a bit from the $1,000 mark, but still offering 5G capability; it’s promising “no compromise” to bring 5G into an affordable phone. It’s available Oct. 15. As expected, the Pixel 4a 5G is priced at $499.

Updated 2:14 p.m.: The former Google Home smart speaker has become “Nest Audio” (accompanied by the puck-sized Nest Audio Mini). For $99, Nest Audio promises “rich bass, more volume, and fuller, clearer sound” (50% more bass than before,

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