YouTube and influencer business trends newsletter October 8
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TikTok rival Triller has reported ever-increasing user numbers in the last year, but some former employees are wary of its figures.
My colleague Dan Whateley spoke with six former Triller employees who pointed in particular to an October 2019 press release by the company, which they said gave a monthly active user count that was far above what they were seeing on some internal metrics at the time.
In the October 2019 release, Triller said it had grown 500% organically year over year to 13 million monthly active users. But a screenshot provided by a former employee from one of Triller’s app-analytics tools, Localytics, showed just 2 million monthly active iOS users and about 484,000 monthly active users on Android devices. It was taken a