It’s no secret that smartphones have had a serious impact on digital camera sales in recent years; fewer people feel the same imperative to own compact cameras and digital SLRs as they once did. So camera makers are looking for ways to entice you to jump back into the deep end of the photography pool. Earlier this year Nikon unveiled its Z5, a great-looking entry-level full-frame mirrorless camera at a pretty attractive price. But how to get you to buy one? How about if you could try it risk-free for a month? Done and done. For a limited time, if you— because if you aren’t happy with it, you can return it for a full refund.
This is all part of Nikon’s Yellow Program, designed to let you get enough hands-on time