Why Nvidia Has Pivoted to Software

Every day the greatest companies in tech are reimagining what’s possible and pushing the boundaries to create new markets. That’s why Nvidia ((NVDA) -Get Report) keeps winning.

The Santa Clara, Calif.-based company Monday announced a Maxine, a cloud-based set of developer tools to help businesses build better videoconferencing software.

That’s right, a company best known cutting edge hardware, also makes innovative software tools.

Software is the reason investors should continue to buy Nvidia shares.

It’s hard to explain but in 2007, at the beginning of the cloud computing revolution, Jensen Huang, Nvidia’s chief executive decided to go all-in on artificial intelligence. The choice baffled many pundits because AI had been a lost cause for big tech so far.

Since the 1970s technologists have been drawn to the idea of computers learning to process data efficiently like the human brain. Huang made the case succinctly in 2016 when he

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