Facebook’s Festive Playbook Lays Out Consumer Trends For Businesses To Shine This Diwali

Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond

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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.

The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.

“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now

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POLITICO Playbook: Trump amps up pressure for Covid relief

PRESIDENT DONALD TRUMP has tweeted just five times from Walter Reed Medical Center in Bethesda — but one of them was pushing Congress to strike a Covid relief bill. “OUR GREAT USA WANTS & NEEDS STIMULUS. WORK TOGETHER AND GET IT DONE. Thank you!”

THIS IS AS FAR AS HE’S LEANED IN to this process, and it would appear that now Treasury Secretary STEVEN MNUCHIN is heavily incentivized to get a Covid relief deal. TRUMP wants to show that he’s working. And MNUCHIN — already eager for a deal — is now on the hook to deliver.

IT’S NOT THAT EASY. MNUCHIN and Speaker NANCY PELOSI are still haggling over state and

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Insight’s Tech Journal Unveils New Playbook on the Future of IT

TEMPE, Ariz.–(BUSINESS WIRE)–Sep 30, 2020–

In the fall issue of its quarterly digital magazine, Tech Journal, Insight Enterprises (NASDAQ: NSIT), the global integrator of Insight Intelligent Technology Solutions™ for organizations of all sizes, shares a new playbook on lessons learned from 2020 and forward-thinking strategies for IT leaders to support a dispersed workforce, bridge security gaps, accelerate the advantages of the cloud, and reduce costs while investing in IT modernization.

Insight’s Tech Journal helps IT executives, chief experience officers (CXOs), business owners and business unit leaders understand the latest developments in remote working, mobility, collaboration, cloud, data center, cybersecurity, networking, Artificial Intelligence (AI), the Internet of Things (IoT) and IT supply chain optimization. The latest issue tackles how to adopt a growth mindset, turning this year’s disruptions into opportunities for innovation that establish a new homefield advantage for the digitally savvy.

“As the football season kicked off, we’ve watched

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POLITICO Playbook: The latest September surprise

TWO DAYS BEFORE the first presidential debate between President DONALD TRUMP and JOE BIDEN, and just 37 days ahead of Election Day, The New York Times dropped what it promises is the first of several stories detailing TRUMP’S tax returns — a prize journalists, congressional committees and prosecutors have been seeking for years.

THE REVELATION seems to have caught the White House flat-footed, with the president left claiming that the paper hadn’t contacted him — though his company’s lawyer is quoted in the story — and that the article was “fake news.” The BIDEN campaign has already cut an online ad in response.


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