Game ‘pre-bunks’ COVID-19 conspiracies as part of UK’s fight against fake news

Game 'pre-bunks' COVID-19 conspiracies as part of UK's fight against fake news
Go Viral! visuals Credit: Cambridge/UK Cabinet Office

A new online game that puts players in the shoes of a purveyor of fake pandemic news is the latest tactic in efforts to tackle the deluge of coronavirus misinformation costing lives across the world.


The Go Viral! game has been developed by the University of Cambridge’s Social Decision-Making Lab in collaboration with the UK Cabinet Office and media collective DROG.

It builds on research from Cambridge psychologists that found by giving people a taste of the techniques used to spread fake news on social media, it increases their ability to identify and disregard misinformation in the future.

Go Viral! is launched on the heels of a new study from the team behind it, just published in the Journal of Experimental Psychology: Applied. The latest findings show that a single play of a similar game can reduce susceptibility to false information for

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