Playspace by Connatix Emerges as Key Technology for Publishers to Improve Engagement and Video Monetization | News

NEW YORK, Oct. 8, 2020 /PRNewswire/ — Connatix, the next-generation video technology company for publishers, announced today that multiple publishing partners have successfully integrated with the Playspace platform including AccuWeather, Gray TV, and The Washington Times. In June, Connatix launched Playspace as the first video monetization technology that creates relevant, editor-friendly formats with built-in revenue. 

Playspace makes it easy for publishers to boost their video revenue while enhancing the editorial experience by generating swipeable story units that feature content highlights from articles and videos. The platform was built with a video-first ad server and exchange to scale content and ensure maximum monetization. As part of the rollout, the Story Player – a key offering in Playspace – features an enhanced design based on reader engagement patterns, and a video revenue engine that was built from the ground up. Since launch, Connatix has grown publisher integrations by nearly

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Google pledges $1 billion over 3 years to pay news publishers for content

Google has announced a $1 billion investment over three years to start paying news publishers for content and to support the launch of a new product dubbed the “Google News Showcase.”

a screenshot of a computer: Logos for the tech company Google are displayed on computer screens in a picture taken on Nov. 20, 2017.

© Loic Venance/AFP via Getty Images, FILE
Logos for the tech company Google are displayed on computer screens in a picture taken on Nov. 20, 2017.

Sundar Pichai, the CEO of Google parent company Alphabet Inc., announced the move Thursday in a blog post, opening up about “enduring” memories of his father reading the newspaper each morning.

“I have always valued quality journalism and believed that a vibrant news industry is critical to a functioning democratic society,” Pichai wrote.

The chief executive said the $1 billion investment in news publishers is their biggest financial commitment to journalism to date. He said the company is aiming to create a “different kind of online news experience” through the Google News Showcase.

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Google to pay publishers $1 billion over three years for their news

By Foo Yun Chee

BRUSSELS (Reuters) – Alphabet’s Google plans to pay $1 billion to publishers globally for their news over the next three years, its CEO said on Thursday, a step that could help it win over a powerful group amid heightened regulatory scrutiny worldwide.

News publishers have long fought the world’s most popular internet search engine for compensation for using their content, with European media groups leading the charge.

CEO Sundar Pichai said the new product called Google News Showcase will launch first in Germany, where it has signed up German newspapers including Der Spiegel, Stern, Die Zeit, and in Brazil with Folha de S.Paulo, Band and Infobae.

It will be rolled out in Belgium, India, the Netherlands and other countries. About 200 publishers in Argentina, Australia, Britain, Brazil, Canada and Germany have signed up to the product.

“This financial commitment – our biggest to date – will

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Google Pledges $1 Billion in Licensing Payments to News Publishers

Alphabet Inc.’s

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Google said Thursday it will pay publishers more than $1 billion over the next three years to license news content for a new product called Google News Showcase.

The product will display story panels—teasers for articles in Google’s news section—complete with images and summaries selected by publishers. Users who click on the story panels will be taken directly to news organizations’ websites, where a story can be read in full.

The program is launching in Germany and Brazil. Google is in talks with publishers in other countries, including the U.S., according to people familiar with the matter. Google has already signed deals with nearly 200 publications, including Der Spiegel, Stern, Handelsblatt and Folha de S. Paulo.

Google News Showcase will be integrated into the Google News app and eventually will be available on Google Search. The company plans to include audio briefings and video clips later.

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Google agrees to pay news publishers more than $1 billion

Google will pay publishers more than $1 billion over the next three years through a new program for licensing news.

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The tech giant has signed licensing deals with about 200 publications in select countries with plans to add more and expand geographically.


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Google, along with Facebook, controls a large share of the advertising dollars that once went to publishers in the news industry. Shrinking ad revenue has led to smaller newsrooms and diminishing resources for telling local stories. The billion dollar spend on licensing news is Google’s way of showing publishers it is committed to paying for high quality journalism and sustaining a struggling industry.

The licensing deals, previously announced in June, are part of a new product called News Showcase, where participating publishers can curate and decide for themselves how to present their content on the platform. The content is displayed as a “story panel,”

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