With Microsoft’s recent acquisition of ZeniMax Media–parent company for eight studios, including Bethesda–it feels like another step towards reclaiming an old identity for Xbox. Back in the days of the original Xbox and Xbox 360, the Xbox brand was known as the home for console ports of western RPGs. It’s an association that was lost with Xbox One, but thanks to the many acquisitions that Microsoft has made since 2018, it may be one that returns with Xbox Series X/S. And that association will only help Microsoft in this coming console generation, both in moving Xbox Series X/S units as well as selling Xbox Game Pass Ultimate subscriptions.
In June 2018, Microsoft acquired Forza Horizon developer Playground Games, which is now working on a brand-new Fable. Later, in November 2018, Microsoft announced it had acquired Wasteland developer inXile Entertainment, following up that it also acquired Fallout: New Vegas developer Obsidian