North Equity Announces Acquisition of Iconic Brands Including Popular Science, Saveur, Outdoor Life and Field & Stream

NEW YORK, Oct. 6, 2020 /PRNewswire/ — North Equity, a leading digital media venture equity firm, today announced that it has acquired a number of media brands from Bonnier Corporation. The acquisition includes Popular Science, Popular Photography, Saveur, Outdoor Life, Field & Stream, Better You and Interesting Things.

The additions complement North Equity’s robust home platform, where Saveur will join BobVila.com and Kitchenistic to form a new food category. They will also create a new specialty media vertical under Popular Science and Popular Photography, and expand North’s growing footprint in the military, tactical and outdoor verticals, where it recently added Task & Purpose, one of the leading digital media properties for active-duty military and veterans. 

“Since inception, the North team has proved our ability to acquire, reimagine and profitably grow media brands,” said Andrew Perlman, North Equity Managing Partner. “We have

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