Facebook’s Festive Playbook Lays Out Consumer Trends For Businesses To Shine This Diwali

Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond

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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.

The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.

“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now

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Nothing can keep tech stocks down as Apple and Amazon shine

A big week for Apple and Amazon is buoying tech stocks, pushing the Nasdaq Composite back to the lofty levels it reached in late August. That may raise eyebrows, but good luck finding true skeptics.



a group of people standing in front of a crowd: SHANGHAI, CHINA - OCTOBER 11, 2020 - People come and go inside and outside the apple store on Nanjing Road In the evening, Shanghai, China, October 11, 2020 - PHOTOGRAPH BY Costfoto / Barcroft Studios / Future Publishing (Photo credit should read Costfoto/Barcroft Media via Getty Images)


© Costfoto/Barcroft Media/Getty Images
SHANGHAI, CHINA – OCTOBER 11, 2020 – People come and go inside and outside the apple store on Nanjing Road In the evening, Shanghai, China, October 11, 2020 – PHOTOGRAPH BY Costfoto / Barcroft Studios / Future Publishing (Photo credit should read Costfoto/Barcroft Media via Getty Images)

What’s happening: Apple is due to unveil its latest iPhones on Tuesday at a highly-anticipated event, while Amazon has launched its flagship Prime Day sale, marking an early start to the holiday shopping season.

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Expectations for the Apple event drove the company’s shares up more than 6% on Monday, and they’re up another 2% in premarket trading. Amazon’s stock jumped almost 5%

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What Is Mars Opposition? How, When And Where To Watch Red Planet Shine Bright

KEY POINTS

  • Mars will be in opposition Oct. 13
  • A planet is in opposition when it aligns with the Earth and the Sun
  • Viewers can watch the event through Virtual Telescope Project’s Mars opposition viewing

Viewers can observe the Mars opposition Oct. 13 where the planet can be seen in the night sky.

Now that we’ve seen Mars hit its closest approach to Earth on Oct. 6, we can now expect to see it beaming in the night sky this Tuesday, when it will align with Earth and the Sun, giving viewers from Earth the closest view they can get for the next 15 years. The next time we’ll see Mars this close will be in 2035, according to an article by Space.com.

Mars and Earth, as well as all the other planets in the solar system, orbit the Sun at different distances and speeds. But every two years or

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High-speed photos shine a light on how metals fail

High-speed photos shine a light on how metals fail
An alloy sample being stretched in front of the laser-high speed camera set up. Credit: Aalto University

How things deform and break is important for engineers, as it helps them choose and design what materials they’re going to use for building things. Researchers at Aalto University and Tampere University have stretched metal alloy samples to their breaking point and filmed it using ultra-fast cameras to study what happens. Their discoveries have the potential to open up a whole new line of research in the study of materials deformation.


When materials get stretched a bit, they expand, and when the stretching stops, they return to their original size. However, if a material gets stretched a lot, they no longer return back to their original size. This over-stretching is referred to as ‘plastic’ deformation. Materials that have begun to be plastically deformed behave differently when they’re stretched even more, and eventually snap

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When And Where You Can See Mars Shine With A ‘Harvest Moon’ While Venus Appears As ‘Double Star’

On Friday, October 2—just a day after Thursday’s full “Harvest Moon” rises at dusk—our satellite will appear to pass very close to a very bright planet Mars.

It’s going to be a special sight, and a reasonably rare one, too, because Mars is about to reach its brightest since 2003.

Do you know where and in the night sky to watch the moonrise and a Mars-rise? Or when to catch it?

Here’s exactly what you need to know to see this special celestial sight just after dusk on Friday—and the bonus sight of Venus shining super-close to bright star Regulus.

MORE FROM FORBESWhat’s That Really Bright ‘Star’ In The Night Sky?

When to

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Palantir listing may shine light on secretive Big Data firm

Perhaps the most secretive firm to emerge from Silicon Valley, Palantir Technologies is set for a stock market debut this month that may shed light on the Big Data firm specializing in law enforcement and national security.

Created after the September 11, 2001 terror attacks with initial funding from a CIA venture-capital unit, Palantir and its predictive analytics platform reportedly have helped the US military locate Osama bin Laden and track weapons movements in the Middle East.

Its platform has also been used in the controversial practice of “predictive policing” to help law enforcement, detect medical insurance fraud and fight the coronavirus pandemic.

While Palantir’s data practices and algorithms are secret, the company claims it follows a roadmap which is, if anything, more ethical than its tech sector rivals.

It moved its headquarters to Denver this year, partly in an effort to set itself apart from its Silicon Valley rivals.

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