The world of grocery shopping looks very different from the one we knew a decade ago. Ordering groceries online is easier and more popular than ever before. Widespread delivery is now offered by virtually every grocery store, either from the retailer itself or from a third-party delivery service like Shipt or Instacart. Curbside pickup has also increased, with many retailers heavily promoting this option even before COVID-19 ushered in a world of social distancing.
These options give consumers the freedom to shop as they please, but they are only the beginning. I believe that in the future, shoppers will embrace a mixed mode of shopping—a hybrid of digital and in-store grocery experiences. Instead of sticking to one format, they will become comfortable with the idea of seamlessly moving from one to the other as their needs arise—and retailers will adapt to these growing expectations.
More Entrants, More Options