The DeanBeat: What’s at stake in Apple’s potentially apocalyptic IDFA changes

The Identifier for Advertisers, also known as IDFA, seems like an unlikely candidate for causing an apocalypse in mobile games, advertising, and the iPhone ecosystem. But the obscure tracking technology, which anonymously profiles a user, seems like Death riding in on a pale horse.

Starting in June, Apple caused a stir by saying it was effectively getting rid of the IDFA, making it harder for advertisers to target consumers with ads. Apple’s plan was to enhance privacy, but it caused a great stir among the likes of Facebook, mobile marketers, and their customers such as game developers. Apple did this without widespread consultation with the app and game industry.

By getting rid of the IDFA, Apple could make its platform more attractive to those who value privacy, consistent with the latest privacy-marketing ads for its iPhones and iPad. But the uproar from Apple’s partners forced Apple to delay its move

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Tracker Ventures Corp. Announces LOI to Acquire Majority Stake in Contakt World, an Emerging Digital Contact Tracing Company

Letter of Intent Designed to Strengthen its Technology and Resources through proposed 80.5% Acquisition of Contakt World

VANCOUVER, BC / ACCESSWIRE / October 6, 2020 / Tracker Ventures Corp. (“Tracker” or the “Company”) (CNSX:TKR)(OTC PINK:TLOOF)(FRA:B2I), an analytics software company listed on the Canadian Stock Exchange, is pleased to announce that it has entered into an arm’s length non-binding letter of intent (the “LOI”) to acquire a majority interest in Contakt LLC (“Contakt World”), a technology company modernizing the contact tracing process through next-gen data integrations, strategic health partnerships and respect for user privacy to empower and build mutual trust within communities (the “Acquisition”). The Acquisition is expected to close on or before December 31, 2020, subject to customary closing conditions.

Contakt World’s unique platform acts as a “sole source” provider of digital contact tracing and ethical health surveillance for government agencies, institutions, enterprises, and small businesses. It meets and exceeds

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Tracker Ventures Corp. Announces LOI to Acquire Majority Stake in Contakt World, an Emerging Digital Contact Tracing Company – Press Release

Letter of Intent Designed to Strengthen its Technology and Resources through proposed 80.5% Acquisition of Contakt World

VANCOUVER, BC / ACCESSWIRE / October 6, 2020 / Tracker Ventures Corp. (“Tracker” or the “Company“) (CNSX:TKR)(OTC PINK:TLOOF)(FRA:B2I), an analytics software company listed on the Canadian Stock Exchange, is pleased to announce that it has entered into an arm’s length non-binding letter of intent (the “LOI“) to acquire a majority interest in Contakt LLC (“Contakt World“), a technology company modernizing the contact tracing process through next-gen data integrations, strategic health partnerships and respect for user privacy to empower and build mutual trust within communities (the “Acquisition“). The Acquisition is expected to close on or before December 31, 2020, subject to customary closing conditions.

Contakt World’s unique platform acts as a “sole source” provider of digital contact tracing and ethical health surveillance for government

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Uber Sells Stake in Freight Unit to Private Investors

Uber Technologies Inc.

is selling a stake in its Uber Freight truck brokerage arm for $500 million to investors in a funding round led by Greenbriar Equity Group LP, pumping fresh cash into a business that has been growing rapidly while also losing money at a fast clip.

The planned investment comes as the coronavirus pandemic has hammered Uber’s core ride-hailing business, prompting the company to slash jobs and re-evaluate cash-burning businesses such as Freight, which accounts for a small portion of Uber’s overall revenue.

The new investors are coming in through what Uber Freight says is a Series A preferred stock financing. The investment values the business at $3.3 billion after the funding round.

Two managing partners at Greenbriar, a Rye, N.Y.-based midmarket private-equity firm focused on logistics and transportation, will join Uber Freight’s board of directors as part of the deal, which Uber said was expected to close

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Warren Buffett’s Berkshire Hathaway discloses Snowflake stake, confirming a rapid $800 million gain

Berkshire Hathaway chairman Warren Buffett sings and plays his ukulele with The Quebe Sisters Band at the Berkshire Hathaway annual meeting in Omaha May 1, 2010.


  • Warren Buffett’s Berkshire Hathaway confirmed the size of its Snowflake stake in a regulatory filing on Monday.
  • The billionaire investor’s company owns about 5.1 million Class A shares, or 2.2%, of the cloud-data platform’s outstanding stock.
  • Berkshire has notched a $800 million gain, as it spent $735 million on shares worth more than $1.5 billion as of Monday’s close.
  • The unusual bet shows that Buffett’s company is “evolving and becoming a much more tech-aware, tech-centric, tech-focused conglomerate,” Snowflake CEO Frank Slootman told Yahoo Finance.
  • Visit Business Insider’s homepage for more stories.

Warren Buffett’s Berkshire Hathaway officially disclosed its stake in Snowflake on Monday, confirming it has scored a $800 million gain on its investment in the cloud-data platform.

The famed investor’s

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Tesla Reportedly Seeks Stake of Up to 10% in LG’s Battery Division

Tesla  (TSLA) – Get Report has been seeking a stake in South Korean conglomerate LG’s battery operation, according to a report from the Korea Times.

LG makes batteries in its LG Chem division, but the battery business is being spun off into a new company – LG Energy Solutions. So electric carmaker Tesla would take a piece of LG Energy Solutions if a deal happens.

Tesla is looking for a stake of up to 10% in the battery maker, a source told the Korea Times. 

Tesla shares traded Monday at $421.92, up 3.58%, and have skyrocketed 404% so far this year.

Meanwhile, Piedmont Lithium  (PLL) – Get Report was soaring Monday after the lithium company said Tesla agreed to buy spodumene concentrate, a raw material of lithium, from the company.

The initial agreement is for five years and may be extended for another five years, Piedmont

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The Technology 202: Here’s why Walmart wants a stake in the TikTok deal

“It’s the crown jewel asset that falls in their lap,” said Daniel Ives, an analyst at Wedbush Securities. “The ecommerce piece of TikTok is in early days of being monetized, and now Walmart gets to build a fence around that user base.”

Walmart has been quietly acting more like a technology company in recent years. 

The TikTok deal is just the latest sign the superstore is transforming beyond the confines of brick-and-mortar. A deal with the viral video sensation could also bolster Walmart’s efforts to compete against Amazon, especially as the pandemic has allowed it to encroach on the ecommerce behemoth’s market share. 

(Amazon chief executive Jeff Bezos owns The Washington Post.)

Walmart’s online sales jumped 97 percent in the second quarter, the company recently said, boosting overall sales by nearly 6 percent, as my colleague Abha Bhattarai recently reported. Its e-commerce sales accounted for 5 percent of the overall

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