In the saturated social casino game market, it isn’t easy to battle the big brands. But that’s the challenge that Murka, a smaller player in Ukraine, has undertaken with some success. Through growth that accelerated this year, Murka has become a top 10 player with five million monthly active users.
While it still has a tiny share of the $6.2 billion social casino game market, Murka has grown 40% this year as users play more during the pandemic, partly because its slot machine games are more like role-playing games.
Over a decade, the Kyiv, Ukraine-based company has emerged from a small startup to more than 550 employees across five offices. It was acquired last year by mega investor Blackstone Group, a private equity firm. Blackstone also owns casino properties such as The Cosmopolitan in Las Vegas as well as Vungle, a performance marketing firm. Blackstone’s revenues last year were $7.3