When virtual reality took off more slowly than expected in 2016, Virtuix pivoted with its Omni Arena 360-degree treadmills for VR, taking them into theme parks and VR arcades. But now that the pandemic has hobbled those attractions, Virtuix is returning to the home VR market with the launch of its new Omni One treadmill, debuting in the second half of 2021.
That double-pivot hasn’t been easy for the Austin, Texas-based company, but CEO Jan Goetgeluk said in an interview with GamesBeat that he has been encouraged by VR’s steady growth in the entertainment market. He said he is also glad Virtuix has had time to come up with a full solution.
“It’s always been our original vision to bring the Omni to the home,” Goetgeluk said. “That’s how we got started. In 2016, we pivoted to the commercial markets, as the consumer market for VR was fairly slow to