Fancy cars, fine dining, creator mansions, cash: Triller is shelling out for talent

When talk of a possible TikTok ban began in July, the leaders of a small social video app called Triller saw a growth opportunity.

To attract users, the company set its sights on TikTok’s biggest names. Some of the Sway Boys, a group of TikTok influencers, had been toying with the idea of building their own app to compete with TikTok, but after a discussion with Ryan Kavanaugh, the majority owner of Triller and a veteran entertainment executive, they decided the platform could be good for them.

Triller offered the creators a deal: Tell your audience on TikTok that you’re moving to Triller, and we’ll give you equity and roles within the company. You can still post on TikTok, they were told, but only if you post on Triller more frequently. In turn, of the Sway Boys, Josh Richards, 18, was named Triller’s chief strategy officer, and Griffin Johnson, 21,

Read More

Exclusive: TikTok Rival Triller Explores Deal to Go Public – Sources | Top News

By Joshua Franklin and Echo Wang

(Reuters) – Triller Inc, a budding competitor to popular short-video app TikTok, is in discussions with blank-check acquisition companies about a merger which would take the U.S. social media company public, according to people familiar with the matter.

The deal would come as Triller seeks to capitalize on TikTok’s woes. U.S. President Donald Trump’s administration has ordered TikTok’s Chinese parent ByteDance to divest the app, citing concerns that the data of U.S. citizens could be accessible to China’s Communist Party government. TikTok has sued the U.S. government to stave off a ban from U.S. app stores while deal negotiations continue.

Triller, which was launched in 2015 and only has a fraction of the 100 million users that TikTok boasts in the United States, has said it hopes that the uncertainty over its rival’s future will drive more influencers and users to its platform.

Triller

Read More

Some former Triller employees are wary of monthly active user count

  • Short-form-video app Triller, a TikTok rival, touted massive user growth last year that some former employees believe was inflated.
  • When Triller announced a fundraise in October 2019, it said it had grown 500% organically year over year to 13 million monthly active users.
  • Six former Triller employees said 13 million MAUs was more than five times what they were seeing on some internal metrics. One provided a screenshot that showed closer to 2 million MAUs.
  • In August, Triller threatened to sue a third-party app analytics company, Apptopia, for providing estimates of Triller’s app downloads that contradicted the company’s publicly reported numbers. 
  • Triller CEO Mike Lu said the former employees were “disseminating inaccurate information” to Business Insider. “We can validate each and every one of our 239M plus [users].”
  • Visit Business Insider’s homepage for more stories.

If you read the trail of statements made by Triller in recent weeks, the short-form-video

Read More